MARKETING CONSULTANCY

Strengthen Your Marketing

Scale Your Business

We provide visionary founders with the marketing leadership they need to turn their groundbreaking ideas into business successes.

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Proud Partner of Organizations Who Are Doing Things Differently

Versterken Marketing Team

Establish a Strong, Authentic Presence that Drives Meaningful Growth

Every sector has unique challenges which make marketing more complex.

Our goal is to overcome these challenges and develop your brand to be authentic, innovative, and connected to your vision.

How? With marketing strategies that capture who you are and what you do – making it clear to your potential customers that you’re the best solution to their challenges.

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23 Years

Marketing Experience

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1:1 Support

With Design, Messaging, and Strategy Experts

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One Goal

Measurable Results

THE VERSTERKEN FRAMEWORK

How We Help Your Brand Grow With Clarity and Focus

Leverage proven expertise and frameworks to confidently scale your marketing efforts. We deliver messaging, strategy, and execution so you can ensure every campaign resonates with your audience and aligns with your vision.

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5. Optimize

Based on new information and learnings

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1. Understand

Your business goals, customers, competitors, and industry

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2. Create

Brand and marketing strategies aligned with your unique selling proposition

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4. Measure

Using the key performance indicators that matter to you to track our results

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3. Execute

With clear and strategic campaigns and tactics to maximize your resources and return

We Evaluate Where You Are – And Meet You There

Every company is at a different stage with unique challenges, and the right marketing support depends on where you are and what you need right now.

If you’re still validating your idea or finding product-market fit…

We’ll help you build a strong foundation – understanding your audience, nailing your core messaging, and getting clarity on how you’ll reach your market.

If you have some traction but marketing feels scattered…

That’s where we step in to bring structure – whether that’s refining your brand positioning, creating a strategic plan, or setting up repeatable marketing frameworks that scale as you grow.

If you’re gearing up for growth, investment, or expansion…

That’s when strategic marketing leadership really moves the needle. Whether Heidi steps in as a fractional CMO or the whole team supporting execution, we ensure your brand, messaging, and marketing are dialed in for long-term success.

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1. Understand

Your business goals, customers, competitors, industry, and critical inputs

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2. Create

Brand and marketing strategies aligned with your unique selling proposition

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3. Execute

With actionable tactics and projects scheduled to maximize your resources and return

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4. Measure

Using the Key Performance Indicators that matter to you to track our results

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5. Optimize

Based on new information and learnings

No More Guesswork. Just Clear, Intentional Progress Toward Your Goals

Explore Our Services

Creative Branding

Branding is your foundation. The core of what’s driving you as a business. Articulate your purpose with striking visuals and a unified message that defines your company.

Digital Marketing

Develop and execute a marketing strategy with clear direction. Across email, content, social media, and more, we’ll deliver campaigns that drive measurable results.

Perceptive Power Infrastructure Set Their Marketing on Course to 10x Their Website Traffic

“Heidi has been a tremendously valuable addition to our organization! She helped us not only with our marketing, but organizational goals and planning as well! She's been a wonderful sounding board and trusted colleague. She also works tremendously hard and is always on the ball. I couldn't recommend her enough.”
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Kathleen Tampke
Head of Operations

A start-up ready to scale. Perceptive Power Infrastructure built authority in their industry through a refreshed brand presence and targeted marketing strategy. Together, we revitalized their website, social media, and ongoing content strategy.

Looking for Marketing Leadership?

Hire our founder Heidi as a fractional CMO. Acting as part of your team, leverage her deep understanding of the nuances and challenges in marketing.

Ready to Bring Clarity and Confidence to Your Marketing?

Schedule a free consultation with our founder, Heidi, to discuss how we can align your vision, elevate your brand, and drive meaningful growth for your business.