The Marketing Arm

to Support Your Growth

Versterken Marketing is a true partner you can trust to create trackable success and work with you to find solutions that will take your company to the next level.

“Seeing our clients’ achievements and knowing that we played a part in their journey fills us with a sense of pride and fulfillment. Their success is a constant reminder of why we do what we do.

- Heidi, Versterken Founder

So Much More Than Marketing

Our name says it all – we’re here to strengthen your business.

To make a meaningful impact, you need a strong brand and a targeted, meaningful marketing strategy.

That’s where Versterken Marketing excels – by listening, guiding, and executing with purpose – to support B2B business leaders who are doing things differently.

At our core, we value three things:


We’re open and transparent about your opportunities, limitations, and our expertise.


We drive your business forward with imaginative solutions, content, and ideas that catch - and hold - the attention of the people who matter.


Meeting you where you are in your journey is our first priority. Together, we’ll take on your existing goals, and forge new ones.

Barbara S

"When you're bringing together the best of the best and they're doing the best of the best, you have magic"

- Barbara, Home Care Assistance

One Team. Exponential Impact.

Our experienced team has proven results across industries – from Renewable Energy to Insurance, MedTech to Healthcare.

Heidi Pope

Founder, Lead Designer & Executive Consultant

Heidi first launched our US arm in 2017, after 15 years in corporate marketing and design roles. A love for travel saw Heidi relocate with her family and business to the Netherlands to launch Versterken Marketing in 2021. Gaining clients the exposure and brand awareness they need to accelerate their growth is her core goal. Supporting them not just as a marketer, but as an entrepreneur.

Ilaria Gioli

Graphic Designer & Illustrator

Passionate about sustainable brands, Ilaria strengthens our purpose to support brands doing things differently. After meeting our founder Heidi through the international community in the Netherlands, Ilaria came on board to create impactful infographics and social media designs for our clients.

Megan Good

Website Designer

Elevating the online brand presence for clients is what she does best. Using her 20+ years of experience in web design and online marketing to map out strategic design that meets expectations and consistently exceeds them. In Megan’s words: “Each site can be a tool that helps convert visitors into customers. We’re your partners in automating your business through utilizing your website and all its capabilities.”

Eve Sapp

Content and Copywriter

Finding solutions to challenges, connecting people to what fulfills them most, and using language(s) to share information are all things that make Eve tick. Fluent in Dutch and English, Eve has worked with Versterken Marketing since 2021 as a content writer and English-Dutch translator

Emma Williams

Conversion Copywriter

Committed to using data-driven insights to fuel business growth for organizations making a meaningful impact. Emma's approach hinges on infusing messages with genuine meaning. Delving into the data to find the right words that establish real connections and get that resounding 'yes'.
Success Stories

The Clients We’ve Proudly Partnered With…

Ready To Strengthen Your Marketing?

Book a free consultation to grab a virtual coffee with our founder, Heidi. And chat about elevating your business with the strength of an entire marketing team supporting you.

× How Can We Help?