Marketing Matters: Women, Heart Disease, and the Power of Awareness

Marketing Matters: Women, Heart Disease, and the Power of Awareness Heart disease is often perceived as a predominantly male issue, but did you know that it’s the leading cause of death among women in the United States? Unfortunately, many women aren’t aware of the risks or the unique factors that contribute to heart disease. But […]
Marketing Matters: World Asthma Day Through a Healthcare Marketer’s Lens

Marketing Matters: World Asthma Day Through a Healthcare Marketer’s Lens In celebration of World Asthma Day 2025, the Global Initiative for Asthma (GINA) has chosen the theme “Make Inhaled Treatments Accessible for ALL”. As someone working in healthcare marketing, I’ve gained valuable insights into the importance of patient education in managing diseases, especially chronic conditions […]