Coolfinity
How Versterken Marketing Laid the Brand Foundation for Coolfinity’s Global Impact By combining fractional CMO leadership with effective execution, we built the strategy, story, and systems behind a brand on a mission to make reliable cooling accessible to everyone. The Challenge Coolfinity develops WHO-certified, medical-grade refrigerators that protect vaccines, insulin, and life-saving medicines in regions […]
Joerns Healthcare
Joerns Healthcare: Turning Innovation into Stories of Safety and Care Across multiple product lines and national campaigns, we helped Joerns Healthcare create consistent, safety-driven stories that built trust before every launch. The Challenge Joerns Healthcare was preparing to launch the UltraCare XT bed: one of several product initiatives focused on advancing patient and caregiver safety. […]
Marketing for Good: Cleft Palates and the Power of Information
Marketing for Good: Cleft Palates and the Power of Information Marketing, at its core, is about reaching more of the right people. Whether the purpose of that issales, education, partnership, donations, the fundamentals of understanding the audience andfiguring out how to connect with them remain the same. Part of our core ethos as Versterken Marketing […]
Unlocking Success in Business: Embracing a New Language
Effective communication is the key to building strong relationships and driving success in today’s world. In this blog, I share my personal experience of expanding my language skills and embracing the Dutch language, a crucial part of my life while living and doing business in The Hague. By immersing myself in the Dutch culture and […]
Perceptive Power Infrastructure LLC
How Perceptive Power Infrastructure Set Their Marketing on Course to 10x Their Website Traffic Perceptive Power Infrastructure is a proven stable provider of distributed energy. As a True Green Capital company, they have over $500 million dollars in distributive solar assets in operation and 10+ years in building, owning, and operating solar facilities. The Challenge […]
Home Care Assistance
How Home Care Assistance Increased YoY Revenue by 27% with Targeted Marketing Home Care Assistance is one of the largest and fastest-growing in-home care companies in the world, with over 200 locations and 10,000 employees across the United States, Canada, and Australia. Ensuring the dignity, safety, and independence of their clients is paramount and they’re […]
CY2
How We Turned CY2’s Complex Technology into Global Communications As CY2’s marketing partner, we translate their deep technical skill into a cohesive brand story and communicate it across multiple channels and global markets. The Challenge CY2 builds technology that helps universities across Europe and the US to simplify and optimize their student information systems. They’re […]
True Story Company
How True Story Company Strengthened Their Online Presence With An Optimized Website True Story Company helps MedTech and HealthTech startups find customers, grow, and make an impact by offering turn-key marketing services to support their go-to-market. The Challenge True Story Company set out to support startups worldwide but were limited by their Dutch-only website. They […]
Kelp Health & Wellness
Strengthening Kelp’s Brand Awareness With a Complete Visual Identity Refresh Kelp Health and Wellness is about nourishing the body to avoid sickness and disease. Kelp provides support, services, and education that put the unique health and wellness needs of their customers into their own control. The Challenge Kelp was facing the challenge of identifying and […]
Solvism
Communicating Solvism’s Unique Proposition With a Brand Identity Overhaul Solvism is an IT recruitment company in Den Haag, Netherlands. Solvism is a recruitment partner that understands both company and candidate needs. The Challenge Solvism’s online presence was not representative of who they are or how they support their clients. They needed a website that communicated […]