By combining fractional CMO leadership with effective execution, we built the strategy, story, and systems behind a brand on a mission to make reliable cooling accessible to everyone.
Coolfinity develops WHO-certified, medical-grade refrigerators that protect vaccines, insulin, and life-saving medicines in regions facing severe power instability.
Their refrigerators, with patented cooling technology, have the potential to change lives in the world’s hardest-to-reach places. But their message wasn’t reflecting their mission.
They needed a cohesive brand and a partner to execute a long-term marketing strategy that could communicate both the innovation of their cooling technology and their real impact on the healthcare industry.
We stepped in as Coolfinity’s fractional marketing team, providing strategic leadership and complete creative execution.
Our work includes:
Brand positioning and strategic direction for scalable growth
Alignment between leadership, marketing, and mission
Early momentum toward global awareness
Ongoing multi-channel marketing communications
A unified brand voice to connect Coolfinity with partners across regions
“Heidi was a key member of our marketing communications team. She was detail-oriented with attention to design deadlines. And the best part? She is a great team player who gets the big picture!“
– Angie Heuck, Senior Manager of Marketing Communications
“Heidi has excellent design skills and talent. What I respect and appreciate most is her ability to understand the underlying strategy behind her projects. She couples this knowledge with her design skills to meet both creative and business needs. Additionally, Heidi is a great communicator, trustworthy, and easy to work with on both short and long-term projects.“
– Caroline Berns, Vice President of Strategic Planning and Communications
Book a free consultation to grab a virtual coffee with our founder, Heidi. And chat about elevating your business with the strength of an entire marketing team supporting you.
