CREATIVE BRANDING

Leverage Your Brand to Secure More Business

Your brand is every part of the experience customers have with your business. 

So use it to your advantage: to strengthen your presence, secure loyal customers, and attract investment.

Leverage Your Brand to Secure More Business

23+

years in branding

Experts

in visual and branding & messaging

6

highly experienced marketers on our team
Design Team planning for a new project

Everything Starts - And Ends With Branding

It takes an average of seven touchpoints before a customer takes action. So meet them with consistency at every stage – in your look, feel, and the way you communicate.

Gain Clarity on Who You Are and Who You Serve as a Brand

Whether you’re repositioning to capture new opportunities or rebranding to strengthen your online presence, your branding is your foundation.

Together, we’ll develop a brand identity that you’re proud of, your customers resonate with, and your team can get behind.

Icon Visual Identity

Visual Identity

Logo design
Color palette
Imagery
Typography

Icon 23 years

Brand Guidelines

Brand language
Mission, vision, & values
Ideal customer persona

Icon Brand Implementation

Brand Implementation

Website design
Investor deck development
Social media profiles

Icon Brand Strategy

Brand Strategy

Marketing communications plan
Social media content
Email campaigns
Content marketing

CASE STUDY: HEALTHCARE COMPANY BRANDING

Building an International Brand With a Local Feel

+27%

in YoY revenue

+80%

conversions from digital marketing campaigns

+9%

increase in website conversions

Home Care Assistance Increased YoY Revenue by 27%

We worked with the team to create consistent, customer-centric marketing across 130 global franchises.

Versterken Marketing became the partner they could depend on to organize, strategize, and coordinate their marketing materials.

THE PROCESS

Show Up Consistently With One Image. One Voice.

Our four-step creative branding process assesses where you are, and closes the gap in your brand strategy to create a unified identity.

Brand Audit

Review of your current visual identity and marketing presence with team discussions and deep research to understand where you are and where you want to be

Brand Strategy

Articulate and plan how the pieces of your identity fit together to form a targeted execution plan

Brand Architecture and Hierarchy

Align your overall brand with your products and services to ensure everything you say, do, and offer delivers a consistent experience that creates loyalty

Visual Identity

Strengthen your current brand or establish your new identity by updating your brand assets

Brand Voice

Define the personality and tone of your brand to ensure every message—whether written or spoken—sounds unmistakably like you.

Start Leveraging Your Brand as a Tool for Growth

Book a free consultation with our founder, Heidi, to refine your brand’s identity and create a strategy that drives recognition, trust, and business growth.