As CY2’s marketing partner, we translate their deep technical skill into a cohesive brand story and communicate it across multiple channels and global markets.
CY2 builds technology that helps universities across Europe and the US to simplify and optimize their student information systems. They’re a leader in their industry, but their brand presence wasn’t communicating the true essence of what they offer.
Their marketing assets were outdated, complex, and highly technical. Their brand wasn’t reaching or resonating with potential clients, nor did it reflect the level of partnership and innovation they deliver.
They wanted to move from being known for what they build to being trusted for what they stand for.
Together, we’ve clarified their positioning, refined their visuals, and rebuilt how they appear online and in person – with strategic messaging and consistency across channels.
As their ongoing marketing partner, our work includes:
Increase in email open rate
LinkedIn follower growth
Unique LinkedIn visitors
Executed marketing communications plan
Ongoing brand development in the EU Market
“There is now a better brand. There is a better feeling of, okay, this is what we do. This is who we are for”
– Ernst La Haye, CY2 Europe
Book a free consultation to grab a virtual coffee with our founder, Heidi. And chat about elevating your business with the strength of an entire marketing team supporting you.
