Do you need an experienced marketing leader to guide your strategy? Or do you need a full marketing team to step in and make things happen?
With Versterken Marketing, you get both:
✓ A strategic leader who’s led multi-channel, regulated, healthcare-focused campaigns
✓ A handpicked team who knows healthcare, gets results, and works seamlessly together
✓ Confidence in every marketing decision you make
Most fractional CMOs give you a plan and walk away. Most agencies jump straight into tactics without knowing your bigger picture.
At Versterken Marketing, we do things differently.
With Heidi as your marketing leader, and our team to expertly execute for you, you unlock access to a fully operational marketing team from day one.
Through expert leadership, hands-on guidance, and the backing of a whole team of expert marketers, we’ll empower you to execute initiatives confidently and with precision.
Bring your unique story to life with messaging that reflects your values and connects with your audience.
Develop and execute tailored strategies that ensure every marketing effort supports your company’s long-term success.
Bring your unique story to life with messaging that reflects your values and connects with your audience.
After 23 years in marketing, including 15 years in corporate and launching Versterken Marketing in 2021, I’ve worked with healthcare founders across medtech, digital health, and care-in-place.
Healthcare innovation saved someone I love.
So now I help those shaping the future of care to make their mark.
"Heidi is well-rounded, creative, passionate, as well as professional. Her skills and knowledge in the marketing arena are top-notch. She is a connector of people and brings teams together to ensure you get the best of the best. I knew that I could depend on Heidi to do what needed to be done, and she exceeded our expectations."
- Barbara Schuh, Home Care Assistance
True Story Company revived their brand presence with a fresh strategy, created through customer insight and a creative website redesign – in English and Dutch.
This partnership will bring you tailored and effective marketing solutions. With tested tactics, deep analysis, and regular performance tracking, get the marketing leadership and strategic oversight to move your business forward.
Your business goals, customers, competitors, and industry
Brand and marketing strategies aligned with your unique selling proposition
With clear and strategic marketing supported by our team of experts
Using the key performance indicators that matter to you to track our results
Your marketing strategy based on new information and learnings
Want to find out more about how our fractional CMO services can deliver the marketing strategy that’ll strengthen your growth?
Book a introductory call to explore how our CMO services could unlock your next stage of growth and help your brand make the lasting impact it deserves.
A fractional CMO, or Chief Marketing Officer, is a part-time marketing expert who works with your business on a project or temporary basis. As a fractional CMO, Heidi offers strategic guidance and leadership to your marketing department. Don’t have a marketing team in place? That’s what makes us different because our entire team is there to support you wherever needed.
Whether you’re starting from scratch or already have marketing practices in place, you can benefit from hiring Heidi as your fractional CMO to bring strategic guidance and leadership to your team.
We don’t operate as your standard agency, and Heidi isn’t your typical fractional CMO. With Heidi as your marketing leader, and our team to expertly execute for you, you unlock access to a fully operational marketing team from day one.
It all starts with a no-obligation chat to find out if we’re the right fit to achieve your goals. From there, the first step of our work is a full evaluation and in-depth strategy to review where you are and how we can get you where you want to be.
You know you need a marketing strategy – but the challenge is knowing what that means in real terms to strengthen your organization’s growth.
It’s time to define where you want your marketing to take you, where your opportunities lie, and guide your team to reach them.
