Across multiple product lines and national campaigns, we helped Joerns Healthcare create consistent, safety-driven stories that built trust before every launch.
Joerns Healthcare was preparing to launch the UltraCare XT bed: one of several product initiatives focused on advancing patient and caregiver safety.
Across each project, the challenge was the same: translating technical innovation into a clear, cohesive story that built anticipation and trust before launch.
Leading the creative team, Heidi developed cohesive, safety-led stories across Joerns Healthcare’s product lines.
This work included:
Unified campaign presence across digital, print, and in-person experiences
Strong pre-launch engagement through tracked microsite visits
Aligned engineering, marketing, and sales teams
Executed marketing communications plan
Built a consistent visual identity
“Heidi was a key member of our marketing communications team. She was detail-oriented with attention to design deadlines. And the best part? She is a great team player who gets the big picture!“
– Angie Heuck, Senior Manager of Marketing Communications
“Heidi has excellent design skills and talent. What I respect and appreciate most is her ability to understand the underlying strategy behind her projects. She couples this knowledge with her design skills to meet both creative and business needs. Additionally, Heidi is a great communicator, trustworthy, and easy to work with on both short and long-term projects.“
– Caroline Berns, Vice President of Strategic Planning and Communications
Book a free consultation to grab a virtual coffee with our founder, Heidi. And chat about elevating your business with the strength of an entire marketing team supporting you.
