How Perceptive Power Infrastructure Set Their Marketing on Course to 10x Their Website Traffic

Perceptive Power Infrastructure is a proven stable provider of distributed energy. As a True Green Capital company, they have over $500 million dollars in distributive solar assets in operation and 10+ years in building, owning, and operating solar facilities.

The Challenge

New to the market as a distributed generation energy solution provider with no marketing strategy in place, Perceptive Power Infrastructure needed to create a clear or consistent brand presence. Their key target market didn’t yet know they existed and they were lacking the precise messaging to connect with them.

They needed to overhaul their brand, announce themselves to the market, and consistently connect with ideal customers.

The Solutions

The Results


Website traffic from new users

Clear direction set through an initial SWOT analysis


Website traffic through content development

Successful brand awareness campaigns among key audiences

Print collateral for industry conferences that drives leads to the website

“Heidi has been a tremendously valuable addition to our organization! She helped us not only with our marketing, but organizational goals and planning as well! She’s been a wonderful sounding board and trusted colleague. She also works tremendously hard and is always on the ball. I couldn’t recommend her enough.

– Kathleen Tampke, Head of Operations at Perceptive Power Infrastructure


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Book a free consultation to grab a virtual coffee with our founder, Heidi. And chat about elevating your business with the strength of an entire marketing team supporting you.

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